What Adam H. Johnson’s How to Sell a Genocide reveals—and what the question of digital witnessing forces us to confront There is a disturbing question at the heart of the Gaza catastrophe that cannot be answered simply by asking what governments did, what armies did, or even what the media reported. There is another question: What did the world do while watching? Adam H. Johnson’s How to Sell a Genocide: The Media’s Complicity in the Destruction of Gaza, published by Pluto Press, approaches Gaza through the machinery of mainstream American media. His investigation examines how some of the most influential institutions in the Western information system—including The New York Times, The Washington Post, CNN and MSNBC—framed the destruction of Gaza. It is an important question because wars are not fought only with weapons. They are also fought through language. Before bombs become statistics, they become headlines. Before civilian deaths become numbers, they become narratives. Before dest...